Importance of Car Dealer Software


Any car dealership has many different departments that comprise the business: Service, Parts, Sales F&I (Finance & Insurance), Accounting, HR, and so on. Each of these departments has software available to make their respective jobs easier to do every day. For example, there is car dealer software that manages the dealer’s inventory of new and used vehicles, keeping everything up to date. This software can then be used to funnel information out to the dealer’s vendors and partners to generate sales communications, thank-you letters, and follow-up emails, as well as to post the most current information on their website for prospective buyers. They may even use specific used car dealer software for inventory control and management of their used car lots.

Easing the New Car Buying Experience
When the dealer acquires software from their vendors (such as Auto Sales Software), many times the software has the outward appearance of a free tool for their customer to use. To customers, this is free car dealer software, which dealers love to put out there to enhance their customer experience. A great example of this is appraisal tools for trade-ins of used vehicles as part of a new car purchase. Customers always want to feel reassured they are getting the best deal and feel educated about the entire car buying and trade-in process. Or perhaps the customer would enjoy the software that plugs in to a dealer’s website and allows for negotiation of a new vehicle purchase online, without entering the dealership. All of these are designed to take the stigma away from the new car buying experience.

What About Used Cars?
The used car purchase experience can also be enhanced using free used car dealer software. We already touched on the trade-in value of used cars – but customers also love this same tool to get an estimate of the retail value of the used car they are considering purchasing. While not all dealers will offer this to their customers, many will, just to make the customer feel like the dealership is truly an honest business. For example, dealers could integrate software from sites like Kelly Blue Book, which will not only tell you the trade-in value, but also the ballpark suggested retail price of any used vehicle. Today’s customer is a much smarter one – and dealers are slowly coming around to realize this stark reality and utilizing free used car dealer software as a result.

Finding Reviews Online
Many dealers pride themselves on their reputation and integrity. They know that over the years, the dealership has been viewed as a particularly unpleasant experience. The modern-day dealer recognizes this fact and bends over backwards to change this perception. They will go to any lengths possible to seek out car dealer software reviews – usually from talking to fellow dealers and reading information online – to find and locate the best software to use in their business operations. Nowadays, there are many companies out there who provide software to the dealers, but the savvy car dealer is always (surprise, surprise!) going to seek out the best deal. After all, they want to ensure they are getting the most for their money, while also providing a quality customer experience – before and after the sale. Thus, it is not uncommon to see dealers use a kaleidoscope of software over the course of time, including free car dealer software.

Essentials of Business
Without a doubt, car dealer software is essential for business operation. Used properly, the dealer can separate themselves from their competition by using the software to empower their website and create the most positive, low-pressure, pleasant buying experience possible for their customers. This should be a critical goal for any dealership in today’s tough economy, especially with the ongoing struggles dealerships have encountered over the past several years.

For some common deal software, check out these products:

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